Certified Collaborative Marketer CCM™
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Classes Begin March 7, 2013!
A Collaborative Marketer understands mutual KPI's (e.g., item/category profit, volume, share, promotion optimization, in stock position, trip and basket volume/profitability), translating into significant advantage for your company, and career advancement for you.
Roles that are considered as candidates for the CCM Program
- CPG Sales/Mktg.
- Category Mgt.
- Supply Chain Management
- Trade Marketing
- Sales Finance
- Brand Marketing
- S&OP (Demand Planning)
- Retail Marketing
- Retail Advertising
- Retail Category Management
- Retail Marketing
- Loyalty and Analytics
- Retail Merchandising
Achieving the CCM demonstrates your professional expertise in planning, executing, analysis, shopper insights, leadership, and decision support – essential skills sought after by successful CPG/Retail executive team leaders.
PRACTICAL RELEVANCE & INDUSTRY ENGAGEMENT
The CCM offers the critical knowledge, skills, and abilities needed to collaborate both internally and with trading partners effectively, to effectively compete in today's complex CPG/Retail environment. The POI Education Advisory Board members are successfully leading the way in key leadership roles at top companies from CPG, Retail, and solutions providers around the world. Onsite orientation/classes SJU consists of 1.5 days 12-20+ Retailer/Manufacturer Executives who move through the program together.
CONVENIENCE AND FLEXIBILITY
Busy professionals can take advantage of the various learning formats at their desks, or at convenient locations. Certification will be achieved in a blended format using both classroom and online content. Onsite orientation and Collaborative Marketing exercise are held at Saint Joseph's University, Philadelphia, PA. 15 minutes from Philadelphia International Airport (PHL). Hotel/Travel recommendations to follow.
RETURN ON INVESTMENT
The CCM delivers a solid return on your investment. Certified Collaborative Marketers (CCM)™ will be able to effectively collaborate both internally, and with partners on a variety of subject areas promotional plans, assortments, category sales and profit. The CCM will understand mutual KPI's (assortment, brand, category, volume, share, promotion, in stock position, basket building, in store execution, etc.) deliver capabilities and results for companies that they would otherwise have to outsource and continually subsidize.
Cost - $4995.00 per candidate (group discounts will apply, plus prorated for qualified subject exemptions).
- All curriculum materials; on-line access to courses, and follow up materials.
- Registration, materials, and data preparation for on-site (retailer/manufacturer) pre-curriculum meeting
- Registration, materials, and data preparation for on-site four day joint business planning session (upon completion of the online portion), and access to the POI CCM Social network (networking, meeting/exam preparation, etc.
- Complimentary registration for two POI events www.p-o-i.org
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